Eat fresh? Good to the last drop? Don’t mind if I do.
I’ve always been more word oriented than image driven. Sure,
I recognize the swish, but it was years before I realized that someone had
taken a bit out of the apple. But, when it absolutely, positively, has to be
there, do words, bring good things to life? Kellogg’s seems to have bet the
bank on it when they redesigned Rice Krispies to prominently feature not the
product name, but the slogan. Yes folks, the words Snap, Crackle, Pop are now
bigger than life and the characters that have represented the sounds for
decades.
For me, being a consumer is the toughest job I’ll ever love.
Never will the words get in my way. And, maybe I’ve fallen and I can’t get up,
but I think it’s time for clarity. What’s in my wallet stays in my wallet
unless the product comes up to snuff and the price is right. Because while it’s
not nice to fool mother nature, it’s also not nice to mess with the minds of
consumers. Nobody should ever bet that I can’t eat just one. I will save money
and live better and that’s 99 and
forty-four-one-hundredths percent pure honest truth. Can you hear me now?
I’m lovin it!
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